IBM Global Business Services Video Library

Highlights from the 2012 Global CEO Study given by from IBM thought leaders. Outperforming CEOs see the world getting more and more open, and driving the need for richer connections among employees, customers and business partners.

IBM executives talk about the open workplace that CEOs believe their organizations need to cultivate. They anticipate demands for even more transparency, and the competitive advantage they can gain by collaborating more, internally and externally.

Four IBM executives share insights on how CEOs are shifting their approach toward customers. Seventy-three percent of CEOs are making significant investments in their organizations’ ability to see and understand each customer as a person.

Peter Korsten and Saul Berman of IBM discuss the growing role that partnering plays for industry leaders. Despite the hurdles, more organizations are deciding to partner to expand their capabilities tap into new sources of revenue and pump up their ability to innovate.