[reblogged from the original on TechCrunch on November 10]
by Alexia Tsotsis
Livestream, the live video streaming service that has hooked up with Facebook in the past for Facebook Live, is launching another partnership with the social networking giant. From today onward brands with a Facebook fan page can manually link up their Livestream channel to their page and host live video on Facebook for the first time ever, for free.
The Livestream For Facebook application allows you to take your current Livestream channel and embed it onto your Facebook page as well as manage multiple tabs and customize your viewer. Livestream also plans on added Facebook Credit capability for Pay Per View services in the near future.
As of today, interested users can download the Livestream Procaster here or find it on Appbistro and start live streaming video in one click to Facebook, their Livestream channel, their personal website and/or phone.
This move is a harbinger of the next step in live video streaming, social. While both Livestream and Ustream have been providing white label livestreaming on Facebook for about a year, this is the first time this feature is available on DIY basis at no cost. Big brands that have already signed up include Ford Explorer, Maroon 5, and The Women’s Conference.
Says Facebook’s Erin Kanaley, “We have seen a growing need by brands and artists wanting to live stream inside their Facebook page to engage their community. While we are platform agnostic, we are excited to see Livestream deploying the first self-service application to enable live streaming within Facebook pages”
Livestream broadcasts over 1.4 million channels and boasts 22 million unique monthly viewers, supporting both ad free and ad sponsored viewing. In the same space as Ustream and Justin.tv, the video streaming service has $12.7 million in funding led by Gannett.