The Oscar De La Renta 2011 Resort Collection was shown in a runway presentation today to an audience in New York City and simulcast to a global audience of Oscar devotees and runway fans alike on Livestream and Facebook. While the show boasted ruffles, stripes and the brightest of brights for next year’s would-be couture class, the most interesting part of the broadcast happened off the runway, just as the show was about to begin.
In a short pre-show interview, the master himself, Oscar De La Renta was asked why he decided to stream the runway presentation.
I think that there is so much happening in technology…that is so unbelievably exciting today, so many ways to reach a consumer, to excite a consumer…there are so many ways to reach that wide world, you know? And why wait? I think it is exciting that people [are] seeing it as it happens.
His response gives credence to a host of houses which are preparing to stream their shows this September in New York, Paris, London, and Milan. This past February, Livestream brought fast fashion to the masses in realtime, broadcasting live from the Fall 2010 collections at Mercedes-Benz Fashion Week in New York. Several similar streams are planned planned for the Spring 2011 shows this September.
Watch a replay of the 2011 Resort Collection presented by Oscar De La Renta below (Oscar is interviewed at 3:43 mark) and visit facebook.com/oscardelarenta to become a fan and be notified of future runway streams.