NEW YORK (May 19, 2009) — Mogulus today announced it has changed its name to Livestream (www.livestream.com) to more effectively brand and broaden its leadership position in the rapidly growing live video streaming industry.
With Livestream, anybody on the Internet who can connect a video camera to a computer can instantly stream live video worldwide, 24×7, via their own Livestream.com channels or to video players embedded on their own websites or social networks. To date, more than 300,000 people have registered and launched live video channels using Mogulus/Livestream since its introduction in 2007.
“Livestream is doing for live video streaming what YouTube did for on-demand video clips,” said Max Haot, Livestream CEO and co-founder. “While we didn’t invent live streaming, we’re removing the barriers – making live video production and streaming easy and affordable for anybody to use and experience.”
Haot maintains that live video is just the next logical step in the evolution of the ‘real-time web.’ “Consider how the demand for connecting communities and information in real time on the Internet has grown through simple services like Twitter… and, that’s just texting!” he said. “Its easy to see that live video streaming is well positioned to become a key force moving us toward richer, more immersive content experiences and communication.”
Livestream is available to producers and aspiring broadcasters two ways: as a free, advertising-supported service; and Livestream Pro, a premium service that provides producers advanced features with a white-label, graphics-neutral experience. It’s free of advertising employing a pay-for-usage model that starts at $350 per month.
Premium Service Passes 1,000 Paying Customer Mark
In related news, the company announced that more than 1,000 producers and media companies are now using LiveStream Pro since its first introduction just five months ago. Well known Pro users include the World Economic Forum, C-Span, USA Today and “The Dog Whisperer” Cesar Millan.
“Daily signups for both our free and premium services are accelerating at an unprecedented rate,” said Haot. “Each week, thousands of event organizers, broadcast outlets, newspapers, religious leaders, video producers, high schools and universities are discovering the inherent value that live video broadcasting over the Internet brings to the delivery of their message. It’s extending their reach, in a highly cost-efficient, targeted and professional manner.”
“We’re also finding that Livestream’s interactive features such as chat makes it possible for event producers and media companies to easily interact with their audiences, and often distant constituencies – providing a more interactive experience than is currently offered by traditional broadcasting.“
Livestream Pro provides production and distribution tools previously found typically in television newsrooms and video-production houses. Geared toward the needs of experienced content producers, Livestream Pro includes features and tools such as: multiple screen formats (4:3, 16:9, 2.39:1 and custom), advertising removal and/or control, white labeling, ad-network monetization, analytics, HD streaming, increased storage and professional terms & support.
“We realized early on that live streaming is more than just talking heads and a web cam,” remarked Haot. “Users are demanding higher production value along with more powerful, yet easy-to-use tools – enabling them to deliver a studio-like experience that offers something more to the viewer than what they can see on broadcast TV. That’s where Livestream is headed.”
About Livestream
Founded in 2007 as Mogulus, Livestream is based in New York and has already received a combined $12.7 million in funding from angel investors and Gannett Co. The company employs 40 and has an additional office in Bangalore, India.
HALOphax Gaming
May 19th, 2009 8:39 amIt’s great to see such a great company continue to grow and develop their brand! I’ve been a PRO user for a little over a month, and am BLOWN away by the quality of the LiveStream service. Cheers and best of luck LS!
emer Guingon
May 19th, 2009 8:50 amCongratulations Livestream. You have empowered us here in the land of People power, the Text capital of the world. We are showcasing Livestream today (www.mogulus.com/gk1world) and for next years national elections.
More power, Max can we invite you in our launching on Sept. 8, 2009.
God bless,
Emer g
George Caldwell
May 19th, 2009 11:09 amIt’s a better look. I would like to see a downloadable pdf of the user manuel. It would be easier to find and answer questions than waiting for a return e-mail. I plan to use livestream for several clients as soon as I can understand it better and make use of the full functionality of the system.
Best
ChrisArchitect
May 19th, 2009 1:04 pmwow, this is a big move — and surprising! love the service/site …didn’t see this coming …will draw some attention this week for sure
Paid Content : Rebranding Roundup: Macrovision Goes For Rovi; Mogulus Goes LiveStream
May 19th, 2009 4:04 pm[...] —Meanwhile, on the startup side, online video live streaming company Mogulus, backed by Gannett among others, has gone the generic route and change its name to, yes, Livestream. It bought the domain name for about $100K, says this report, and wants to do away with the somewhat confusing pronunciation of its name. Competition in the live streaming sector is heavy, with the likes of Paltalk, Stikam, Kyte, Qik, Justin.tv in the sector, but says it has signed on more than 1,000 pro accounts—starting at $350 per month—and has customers such as USAT (through its Gannett connection) and C-Span, among others. The company says it is already profitable on the pro-accounts, and has a bunch of cash left from its $12.7 million funding it has raised till now. It still needs a lot more of those paying accounts to survive, though. More in release. [...]
Bill Giello
May 20th, 2009 9:54 amGreatest online service on the web. Thanks for letting the little guy reach the masses.
Ronald Gilles
May 21st, 2009 9:39 amCongratillations guy’s!
From Ronald Gilles ceo of Media89 Broadcasting Corp.
radiomedia89.com in Saint marc, haiti.
tablo
May 22nd, 2009 10:31 pmCongratulations! I didn’t notice that you guys changed to Livestream because I didn’t get in your homepage in a while(about a week).
The name Livestream sounds simple!
Paul Lawrence Vann
May 23rd, 2009 9:52 amI launched Paul Vann Live on April 1, 2009 and it has completely transformed my professional speaking, training, life coaching and book publishing business. The revolutionary technology of Live Stream is excellent an even though I just learned how to produce shows, its very user friendly. Paul Vann Live is an empowerment show that provides a source for people struggling during these challenging economic times. My programming consist of clips from human development experts, music artist, comedians and movie trailers to empower people today and in the future. Thanks Live Stream, you’re a leader in the industry and I’m honored to be on this journey with you.
juanmi hernandez
May 28th, 2009 5:06 pmFrom the Basque Country congratulations on the new look Livestream and thank you very much for your service. Soon we will be in PRO.
Greetings to all.
ANBTV / TV92
May 28th, 2009 6:53 pmCongratulations Livestream. You’re the capital of the world. We are showcasing Livestream today.It’s great to see such a great company continue to growing up and developing their brand! I’ll try the PRO user. Be the best for we all; Bless to you all.
kenny Joyce
Bishop Francis E. Revels-Bey
May 30th, 2009 7:54 pmI spent two years scouring the internet for a way to get my spiritual/metaphysical teachings & spiritual ministry of my “CIRCLE of GRACE 1″ to a global audience. Then, October 2008, I found “Mogulus” and now 7 months later you are called “LiveStream”…I am a novice at webcasting, but You have a made it possible for someone like myself to be seen and heard around the world. I adore what you have done in such a short period of time. God Bless You All !!!
SEO via video optimization route
November 12th, 2009 2:15 amOne aspect of a comprehensive search engine optimization implementation is the use of optimized video content. Google having come up with new algorithms alongwith universal search features, now one will do best to optimize not only the said website but also all available digital assets, such as videos. Additionally one can, for example, embed on one’s site the videos placed on You Tube. (Google seems to give them most relevance!)
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December 2nd, 2009 7:23 am[...] più o, meno da quando ha cambiato il proprio nome – nel maggio di quest’anno – che Livestream ha concentrato le proprie [...]
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December 2nd, 2009 10:22 am[...] più o, meno da quando ha cambiato il proprio nome – nel maggio di quest’anno – che Livestream ha concentrato le proprie [...]
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